Survey Characteristics
- Comprehesive but Limiting Minutia
- Providing Variety but Controlling Redundancy
- Having Different Price Points but Limiting Parity
- Organized Format
- Efficient Usage
- Timely
- Functional
- National Brand, Private Label & Generic Items
- Normal Margin Items
- Image Items
- Commodity Items
- New Items
Surveys
500 Item Survey
Grocery - 300
Dairy - 50
Frozen - 50
Meat - 25
HBC - 50
Produce - 25
2,000 Item Survey
Grocery - 1,300
Dairy - 150
Frozen - 150
Meat - 100
HBC - 270
Produce - 30
Survey Cost
500 Item Survey
1 x - $448 Each
1 X Qrt - $398 Each
2,000 Item Survey
1 x - $1,498 Each
1 x Qrt - $1,248 Each
GAME CHANGER
Multiple Competitor Store Initiative
500 Item Survey
(1) $448
(2) $398
(3) $348
(4) $298
(5) $248
(6) $208
2,000 Item Survey*
(1) $1,498
(2) $1,248
(3) $1,185
(4) $1,122
(5) $1,059
(6) $996
All Competitor Stores will be priced the same depending on the total number in the project.
Example: 4 Competitor Stores - 500 Item Survey - each Store cost $298 - Total of $1,192
*For the 2,000 Item Survey there is a 2 Competitor Store minimum beyond the following States:
AR, CO, IA, IL, KS, MN, MO, NE, ND, OK, SD, TX, WI, WY
Details
- Surveys include Base Price & Extended Pricing / No AD Pricing
- Possible to have a rotation of Competitor Stores
- $250 for the addition of Code Numbers, unless done In-House
- Will provide Sample Blank Surveys to preview 500 & 2,000 Item Surveys
- Will accept minor additions or changes to the lists because of Regional Brands
- Will pro-rate additions over 500 Item or over 2,000 Item
- ALDI can be added to a 2,000 Item Survey Project - will pro-rate number of items
- Will provide Confirmation before doing the Survey
- Your purchased Survey is your Intellectual Property and wil not be shared